A Marketing Agency
As part of the current partnership with Burton, MINI sponsored Burton’s Mountain Festival & US Snowboarding Open. The collaboration was meant to be. Why? A shared thirst for adrenaline. A feisty disposition. And because Burton takes the same approach to going down the mountain as the all-wheel drive MINI Countryman takes going up it.
Demo Demo Tour: In the days leading up to the Burton US Open, MINI, Burton and a small crew traveled the US, from one mountain resort, to the next. Mammoth, Tahoe, Mt. Hood, Park City, Telluride—they made all of the stops. At each destination, they set up a booth to demo the MINI Countryman and the latest Burton snowboards.