Starring Max Holloway and Bruce Buffer.
Known for his iconic catchphrase, "Grip it and rip it,” John Daly Sr. was the perfect match for the New Beard Hedger from MANSCAPED. The addition of his son, Little John, doubled our conquest opportunities by creating a compelling inter-generational dialogue around personal grooming, allowing us to reach two markets instead of one.
Meet Referee Slick Johnson. You may find yourself face-to-face with him on your next trip to the bathroom and he’s handing out penalties for grooming violations. Every follicle foible is a literary spin on a real call.
In an effort to increase ticket sales and spread a little more holiday cheer, we created a Scratch-it completely from, um, well, scratch. Designing the tickets from the ground up allowed us to produce a more creative and cohesive experience for the customer. The concept: items you may find in Santa’s beard. The resulting campaign consisted of TV, promotional giveaways, online and OOH.
OOH Advent Calendar Window Display: We turned vacant Downtown Portland windows into giant Holiday Scratch-its. Holiday-themed scenarios were viewable from peepholes in the installation.
As part of the current partnership with Burton, MINI sponsored Burton’s Mountain Festival & US Snowboarding Open. The collaboration was meant to be. Why? A shared thirst for adrenaline. A feisty disposition. And because Burton takes the same approach to going down the mountain as the all-wheel drive MINI Countryman takes going up it.
Demo Demo Tour: In the days leading up to the Burton US Open, MINI, Burton and a small crew traveled the US, from one mountain resort, to the next. Mammoth, Tahoe, Mt. Hood, Park City, Telluride—they made all of the stops. At each destination, they set up a booth to demo the MINI Countryman and the latest Burton snowboards.
Starring Marshawn Lynch and, um, Marshawn Lynch.
Plenty of great NFL stills, but they needed something extra. A little careful motion helped make these social gifs engaging and epic. Animated by yours truly.
Strength in subtlety. Social gifs, animated by yours truly.
How do you generate buzz for Mission Tortilla Chips at one of college football’s biggest games, the Border Showdown? By building the world’s first interactive competitive nacho-making machine, the NachoTron 3000. This interactive fan experience was constructed and then placed just outside Arrowhead Stadium. Rival fans were invited to compete for their team of choice, Kansas Jayhawks or Missouri Tigers. Each competitor received five attempts to throw a football into a series of progressively smaller targets, each one representing a topping on free nachos. The scoreboard, meanwhile, kept a running grand tally of each team’s points. In the build-up to the big game, we promoted the NachoTron 3000 with print, OOH and digital.
I art-directed and wrote the headlines for these.
Wild-postings.
You’re a mother of three hungry kids. It’s 5 o’clock, on a Wednesday. What do you do? That all depends. How much time you got?
Introducing the Mom on a Mission Facebook App. Tell us how much time you have–30 minutes, 15 minutes or only 5 minutes–and we’ll give you an array of tasty recipes, using your favorite Mission products.
A little motion goes a long way. Social gifs, animated by yours truly.
It’s five days before Father’s Day and you still don’t know what to get Dad. So you do a Google search. But if you’re searching for boring gifts, The Shack has something to say about that.
The idea was to purchase sponsored links to the most searched for (albeit "lame") Father’s Day gifts. Then, we designed the sponsored links to mimic the “Did you mean” prompt of Google.
I wrote and art-directed these.
How does Quiksilver disrupt the status quo and re-establish its roots within the Californian surfing community? We did it without showing a single surfer on a wave.
Photographed by yours truly.
These posters employed reverse-psychology to get people to vote in the 2008 election.
